INREV Business Plan
The INREV Business Plan sets out our strategic priorities and direction for the next three years, with a clear focus on the year ahead. Informed by input from our members and committees, and grounded in the latest market developments, it provides a clear view of what INREV will deliver and how we will create value for our community.
INREV Business Plan 2026-2028
The INREV Business Plan 2026–2028 is structured around our three key focus areas for 2026, outlining where we will concentrate our efforts and resources to support members and drive industry progress.
Highlights include:
- Management summary: an executive overview of our strategic focus areas and priorities for 2026.
- Membership insights: key findings from the annual membership survey, highlighting perspectives from across our member base.
- Future aspirations: clear and practical priorities across our focus areas, designed to deliver measurable impact and long-term value.
- More value for members: an overview of the additional benefits we provide through events and training, plus ways members can connect, engage, and contribute.
- Our team: an introduction to the diverse and experienced INREV team who deliver our strategy and support our members every day.
Focus area 1: Sustainability
Sustainability continues to be a powerful long-term driver. While regulation remains very important, the true potential lies in recognising sustainability as a performance driver—an approach that creates value, reduces risk and enhances resilience. We will support members in embedding sustainability across strategy and operations.
Focus area 2: Data and technology
INREV will continue to build on its strength as a trusted provider of high-quality industry data, while embracing the growing impact of technology. With artificial intelligence set to transform real estate, we will take a proactive role by equipping members with practical education and real-world applications that demonstrate how AI can drive efficiency, insight and performance across the investment lifecycle.
Focus area 3: Structural shifts
The real estate industry is evolving rapidly, with greater diversity, the rise of alternative lenders and a more operational focus reshaping business models and skill requirements. These changes create both challenges and opportunities, and we will support members through research, insights, standardisation, training and events to help them adapt with confidence.