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PGIM Real Estate appoints Head of Core Strategies to drive European growth

PGIM Real Estate has appointed Rory Morrison as Head of Core Strategies for its European platform. PGIM Real Estate is the $210 billion real estate investment business of PGIM and the third-largest real estate firm globally.  

Based in London, Rory will have strategic and operational oversight of PGIM Real Estate’s European Core strategy, European Core Plus strategy and UK Affordable Housing strategy, working closely with the existing portfolio management teams. His responsibilities will also include supporting business development teams on fundraising for these key core strategies. In this newly created role, Rory will report to Sebastiano Ferrante, Head of Europe.  

With over three decades of industry experience, Rory joins from Invesco Real Estate, where he was managing director, responsible for their diversified pan-European real estate strategy. In the 24 years at Invesco, Rory led numerous client mandates responsible for devising strategies, executing transactions and driving asset growth. He also held similar roles at Trillium (when owned by Goldman Sachs) and CB Hillier Parker (now part of CBRE). 

Source: press release sent on 7 May 2025