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IQ blog: Stop chasing the model, start chasing the value

AI adoption across real estate is entering a new phase. As new models and tools continue to emerge, the focus is shifting away from what AI can do and towards the value it delivers. The latest IQ blog from Stephen Walker, Chair of the INREV Technology Committee, explores what this means for organisations looking to move beyond experimentation and embed AI effectively.

The blog explores three key themes:

  • Why the conversation is moving from “Can AI do this?” to “Is it creating measurable value?”
  • How different approaches to AI adoption can strengthen or undermine judgement, critical thinking and decision-making
  • Why governance, change management and clear ownership are becoming essential as organisations scale AI use

The blog also highlights that the firms creating value from AI are not necessarily those with the newest models, but those that have redesigned workflows, embedded governance and remained focused on solving real business problems.

Read the full IQ blog to discover why the future of AI adoption depends on chasing value, not technology.

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