Quantifying the financial impact of the “S” in ESG

Harrison Street partnered with Maastricht University to address the challenge of measuring the “S” in ESG across senior living and student housing assets. Together they developed a social performance rating tool with over 40 indicators across residents, workers, building management, and community. Used by more than 60 properties, the scorecards provide benchmarks and actionable guidance to improve tenant experience and operational outcomes. Early analysis, validated by MIT, shows positive links between social initiatives and NOI, creating a replicable model for measuring and enhancing social value in real estate.